BalREc - Investments and Real Estate Market
26 October 2021 | Hyatt Regency Sofia, Bulgaria

Asen Dinolov

Manager, LPP Bulgaria

Asen Dinolov is a retail expert with over 13 years of experience in the field of retail. Started in the luxurious fashion segment back in 2007, followed by occupying various positions in H&M and Inditex and moving forward to the current position as a country manager in LPP. Since 2016 he is leading LPP in Bulgaria, where he is responsible for the business development and the financial results of the well known Polish giant in Central and Eastern Europe. Currently the company’s portfolio consists of 33 stores of RESERVED, CROPP, HOUSE, MOHITO and SINSAY, together with ECOM business that was launched in 2021. Asen enjoys the dynamics and never ending changes in retail market. His key drivers are the passion for fashion, the team along the way and the satisfied customers all the way. Asen hold degree in finance from New Bulgarian University.